Samuel Sen - CEO
A dynamic entrepreneur well known in the wider Indian community and the driving force behind bringing an event of this magnitude to New Zealand and Fiji. He's experienced at managing and creating Bollywood commercial and mega even since 1990's. Samuel has successfully managed and created major Bollywood commercial events and large entertainment productions. His extensive industry network and ability to deliver high-profile events make him a key figure in the multicultural entertainment sector.
Ashneel Singh - Event Manager
Is an experienced media and broadcasting personality, well known for hosting popular Drive and Breakfast shows and for his signature shayaris. He previously led Radio Fiji 2 and Mirchi FM in Fiji, driving strategic growth, strengthening brand presence, and increasing audience engagement. With strong expertise in leadership, operations, promotions, and client relations, Ashneel brings a results-focused approach and proven ability to build high-performing teams in any industry.
Sheron Sen - Sales Manager
She is responsible for driving revenue growth and building strong relationships with clients, sponsors, and partners. With over 20 years of experience in sales and business development, she plays a key role in the planning and successful delivery of events across New Zealand and Fiji. Known for her witty personality and dynamic approach, she has built a strong reputation within the Indian community and has been instrumental in promoting events and strengthening client relationships. Her deep understanding of the market, combined with excellent communication and negotiation skills, enables her to identify new opportunities, secure sponsorships, and contribute to successful ticket sales. Working closely with the marketing and events teams, she ensures that each project is delivered with professionalism, strong audience engagement, and outstanding results.
Deepa Sen - Production Manager
She brings over 25 years of experience in event management, with a proven track record of producing successful Bollywood events and large scale productions. With a strong background in live entertainment and a deep understanding of stage performance, they bring valuable insight into the technical and creative aspects of event production. As a stage performer with a strong musical background, she possess extensive knowledge of stage coordination, artist requirements, sound, lighting, and overall show flow. Her experience and attention to detail ensure that every production is delivered professionally, creating engaging and memorable experiences for audiences while maintaining the highest standards of event execution
Mahima Sen - Legal & Compliance Advisor
She plays an important role in supporting the organisation with legal guidance and regulatory compliance. She assist in reviewing contracts, managing legal documentation, and ensuring that all business operations, agreements, and events are conducted in accordance with applicable laws and regulations. Working closely with management and external legal professionals, she help's identify potential risks, provide advice on legal matters, and ensure that the company’s interests are protected. Her attention to detail and understanding of legal frameworks contribute to maintaining strong governance, professionalism, and compliance across all aspects of the organisation’s activities.
Upashana and Darsh Sen - Social Media & Content Creators
They bring creativity, energy, and a fresh perspective to the organisation’s digital presence. As the children of the CEO, they are deeply involved in the family business and take great pride in contributing to its growth and success. Their passion for innovation allows them to think outside the square when creating engaging content, promotions, and online campaigns. With a natural flair for storytelling and digital engagement, they manage and create content across social media platforms, helping to connect with audiences and promote events in dynamic and exciting ways. Known for their lovely and bubbly personalities, they combine creativity with professionalism, approaching every project with a strong “I M Possible” attitude that reflects their dedication, positivity, and commitment to excellence
James Sen - Head Of Transport/Logistics
He oversees all transportation and logistical operations to ensure the smooth coordination of artists, equipment, and event materials. With extensive experience in transport planning and event logistics, he manage's schedules, vehicle coordination, loading and unloading of equipment, and timely delivery of all operational requirements. Working closely with production teams and event management, he ensure's that artists, crew, and technical equipment are transported safely and efficiently. His strong organisational skills, attention to detail, and ability to manage complex logistics play a vital role in ensuring events run seamlessly from setup through to completion.
Thushan Gunasena - Head Of Security
Is responsible for overseeing all safety and security operations across events, ensuring a secure and well managed environment for guests, artists, staff, and partners. With extensive experience in event security management, they coordinate security personnel, crowd control measures, access management, and emergency response planning. Working closely with our team, local authorities, and security teams, to ensure all safety protocols and compliance requirements are met. His strong leadership, vigilance, and ability to manage high pressure situations help maintain a safe and professional atmosphere, ensuring every event operates smoothly and securely.
Sanjani Sen Singh - Head of Catering and Hospitality
Studied in Hospitality. She oversees all food service and hospitality operations, ensuring a high standard of quality, presentation, and guest experience at every event. With a strong background in hospitality and event catering, she manage's menu planning, food preparation coordination, service staff, and overall catering logistics. She work's closely with teams to deliver seamless catering services, ensuring that guests, artists, sponsors, and VIPs receive exceptional hospitality. Known for attention to detail, organisation, and a passion for service excellence, they play a key role in creating memorable dining experiences and maintaining the highest standards of professionalism across all events.
Nikki Singh - Office Manager
An experienced Office Manager with a strong background in administrative operations, team coordination, and business support. Skilled in managing daily office activities, supervising staff, coordinating schedules, maintaining records, and ensuring smooth organisational workflows.